Marketing and UX: Targeting The Cannabis Consumer. Hear From the Experts! | SAT OCT 14 - EAST HALL Room B, 2:15PM (60min)

SAT OCT 14 - EAST HALL Room B, 2:15PM (60min)

 

  • Marketing and UX: Targeting The Cannabis Consumer. Hear From the Experts!

 

Brands and retailers are finally focusing on Marketing and User Experience. A connection, a vibe, similar values, creative aesthetic - what do the new consumers relate to when they are bombarded by a shop full of products? What will make your brand stand out amongst the others. Is your consumer mall or boutique? Nature or urban landscape? Celebrity endorsements and advertising - what works? Hear what branding and marketing experts have to say.

 

Panelists:

MODERATOR: Max Simon - Founder & CEO, Green Flower Media

Carolyn Gerin - Co-Founder, Cannawise

Celeste Miranda - Founder & CEO, Cannabis Marketing Labs

Rick Bakas - Founder, Fresh Baked Goods & Founding Member of the American Cannabinoid Clinics

Guillermo Bravo - CEO, Foottraffik

October 14 @ 14:15

2:15 pm

- 3:15 pm

(1h)

Oakland

Carolyn Gerin - Co-Founder Cannawise, Celeste Miranda - Founder and CEO Cannabis Marketing Labs, Guillermo Bravo - CEO Foottraffik, Max Simon - Founder and CEO Green Flower Media, Rick Bakas - Founder Fresh Baked Goods and Founding Member of the American Cannabinoid Clinics

Matthew Greene

New York, NY, USA
CEO & Founder, Edible Science, LLC

Matt Greene has spent his entire career in the marketing, advertising and AdTech industry. His fascination with technology began in 1987 while working with his client Steve Jobs in developing the launch strategies for NeXT Computers. Starting in 1998, Matt pioneered online advertising and supporting technologies for the digital ad agency he founded, Blue Ribbon Digital, where his team drove innovation across all aspects of digital media - from Search to Mobile and Video, his agency measurably generated over $2BB in revenues for their Fortune 100 clients. In this capacity, Matt has spoken at leading conferences such as AdTech, iMedia Summits and the Googleplex in Mountain View, CA. Starting in 2015, Matt re-focused his energies on the burgeoning cannabis industry knowing that the need for innovation in technologies to support the industry would be mandatory. With his his new company, Edible Sciences, he and his team on concentrating their energies in solving the #1 problem facing the edibles sector: Dosing Accuracy. He will be speaking at Binghampton University's TIER Talks in SEPT '17 on technology innovations occurring in the cannabis ancillary space.
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Brett Finkelstein

Boca Raton, FL
Managing Director, Phyto Partners LP

Brett is an experienced executive, venture capital and private equity investor and advisor. He has partnered with, worked with and developed key relationships with numerous premier private equity, investment banks, and venture capital companies. As one of the founders of Phyto Partners LP, Brett’s fundamental ambition for the company’s stakeholders is to creatively apply his unique resources of extensive operating skills, certainty to close, access to capital, extensive network of resources and relentless pursuit of excellence to facilitate a more super-charged evolution for enterprises we fund, launch, and maintain activist roles in. For the powerhouse companies we invest in, advise, and or buy we will be providing more investment value and a comfort level for our financial capital partners, as well as our portfolio companies that join us. Phyto Partners LP was profiled in Forbes as one of the leaders in the cannabis industry. Phyto has invested in half of what CB insights profiled as the trailblazers of 2017. 
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