Roz McCarthy

Founder & CEO, M4MM

Rosalind “Roz” McCarthy a proud Florida State University graduate is a marketing, business development, social media strategist, trainer and speaker located in Orlando,Florida. With over 22 years of experience Roz is a constant creator of marketing and branding campaigns and business development strategies. A direct & target marketing consultant who assists with marketing plans, writes copy, and designs top-pulling mailings, ads, catalogs, and web pages for business, nonprofits, consumer, and professionals.Typically, she consults businesses on startup and nonprofit new business development, government contracting, diversity planning, minority certification, and content marketing. She analyzes and evaluates previous and current campaigns and recommends new marketing strategies to bolster the bottom line. Her clients included businesses of all sizes, from sole proprietorships, to Fortune 100 companies.

On the agency side, she founded The Genesis Group, a successful marketing, advertising, and business development company servicing government, nonprofit, healthcare, telecommunication, entertainment, and hospitality companies worldwide. Principal clients there included Department of Veterans Affairs, Stouffer Hotels and Resorts, Edward D. Jones, FOX, Phoenix House, Department of Children and Family Services, and AT&T. .As the Founder/CEO of Minorities for Medical Marijuana, Inc. She is responsible for the day to day operation and is the chief strategist involved in developing public policy, advocacy, education, and marketing campaigns to promote awareness, information, and education about the efficacy of medical marijuana. It is a varied role that includes planning, marketing, advertising, public relations, event organization, fund development, sponsorship, and research.

The work is often challenging and fast-paced. Roz also hosts a weekly call in Cannabis 101 talk platform entitled “CannaTalk with Roz.” When asked should marijuana be legalized for medical use.......Without hesitation Roz boldly says yes! "In 1983 my father lost his vision due to glaucoma and in 2005 my mother passed away after a courageous battle against breast cancer. I'm sure if medical marijuana were available the plant could have made a difference and improved their quality of life." Minorities for Medical Marijuana, Inc. (M4MM) is a 501c3 nonprofit organization focused on advocacy, education, and outreach as it relates to the social, medical, business, and public policy aspects of the cannabis industry. M4MM is a membership based organization working hard to make sure people of color have a true quantifiable opportunity to participate in this marketplace and are afforded adequate access to care despite their economic situation. M4MM currently has presence in 20 states throughout the US as well as a chapter location in Jamaica.