John Kagia

Chief Knowledge Officer of New Frontier Data

 John Kagia is considered to be one the pioneering thought leaders in the cannabis industry. He has developed market leading forecasts for the growth of the industry, uncovered groundbreaking research into the cannabis consumer, and led the first-of-its-kind analysis of global cannabis demand. Kagia is a sought-after speaker and his presentations have been regarded as some of the most thought provoking and rich updates on key trends shaping the industry. He is widely quoted in countless publications (NYT, WaPo, CNN, Fortune, BBC, ABC) and has played an active role in advising lawmakers and regulators looking to establish and regulate cannabis industries.

Leveraging his years of experience managing research studies for industry-leading clients including Accenture, Microsoft, The George Washington University, and the U.S. Department of State, Kagia brings a keen understanding of how market insights enable organizations to plan, grow, compete, and measure performance more effectively.

Kagia received his MSc. in Marketing with a Market Research focus from Johns Hopkins University’s Carey Business School. He concurrently studied Japanese at the university’s School for Advanced International Studies (SAIS). He received an MA in Management from the University of Durham in the United Kingdom, and his B.A., Joint Honors, in Japanese and Management from the University of Leeds also in the UK.