Clay Busch

VP Marketing, Heavy Grass

An alumnus of Chapman University, Clay Busch joined Heavy Grass in 2018 to run all marketing, creative and brand vision for Heavy Grass.

Prior to joining Heavy Grass, Clay Busch was the first hire for Danny Wimmer Presents (the countries largest independent live events promoter) in 2011–marking the company’s first hire–and was been a key part in the company’s rapid growth.

Other prior experience includes marketing, consulting, creative, event management and A&R. Clay got his start as an intern for AEG Live at the Kodak Theatre, moving on to work with the Staples Center and the LA Kings. From there, he transitioned to music marketing and publicity at Columbia Records where he interned before transitioning in the finance and sales departments at Interscope / Geffen / A&M Records.

Later, Clay ran the West Coast Lifestyle Marketing at Interscope / Geffen / A&M Records, helping with the early development for artists like Lady Gaga, LMFAO, The Pussycat Dolls, The All-American Rejects, and Tokio Hotel. Clay was also a Product Manager at Universal Music Group’s Interscope/Geffen/A&M Records for artists including Rob Zombie, Marilyn Manson, Yeah Yeah Yeah’s and White Lies to name a few.

Clay has been an successful independent marketing consultant for many years, with clients such as the Hard Rock Cafe, Maloof Family Ventures (including the Palms Hotel in Las Vegas and the Maloof Money Cup), Marilyn Manson, Idol Roc Entertainment, Synergy Global Entertainment, Monster Energy, Revolver Magazine, Regime Management, Zippo Lighters and more.

Clay is also credited with discovering one of music fastest rising artists and Grammy-nominated band, Nothing More.