Amy Larson

Vice President of Sales & Marketing Simplifya

Amy is the Vice President of Sales & Marketing at Simplifya, the cannabis industry’s leading operational and regulatory compliance software platform. Prior to joining Simplifya, Amy served as the Vice President of Marketing for COHN, and led its dedicated cannabis division, COHNNABIS, which she helped to launch in 2016. Prior to pivoting to the cannabis industry, Amy spent nearly 20 years working in marketing and PR for the consumer, retail and tourism hospitality industries. She currently serves as the Vice Chair of the National Cannabis Industry Association’s Marketing & Advertising Committee, and in 2017 led the development of a crisis communications manual designed specifically for use by cannabis industry businesses. Amy regularly speaks on the topics of integrated marketing and branding for the cannabis industry, and in 2018 was named one of NCIA’s “Top 10 Influential Women to Meet.”